I know that social media has its many benefits – and in the sector I am in, doing the work that I do, I know the power of social media and the good that it can create. But anytime we want to create good – it has to be done with intention. And if I’m going to be honest with you, scrolling hardly happens with intention and hardly ever ends with action.

The term “policing language” sounds intense – and maybe I’m splitting hairs but I really don’t agree that encouraging people to use positive language and avoid hurtful words is “policing”. For me, it’s about creating a culture of compassion and love. But I wondered – was I wrong to think that we should have parameters around the language that we use?

Nine out of ten times women have no problem talking about their periods with other females. And I think nine out of ten women would likely agree that their period is not “inappropriate”. We don’t hide our periods because they should be hidden, we hide it because we are taught to… because it makes some people uncomfortable. And gentlemen, let me tell you, each time you make a face, walk away, plug your ears or make jokes, you are reinforcing these ideas.